what good is having a show if no one knows about it?
let us help you tell the world and earn you a standing ovation
how we can flip it around
Strategy & planning
The thinking that comes before any campaign goes live.
• Audience definition
• Channel choice
• Budget allocation
• Timeline
Organic content
The free side of social media
• Posts, reels, stories, TikToks (without paid budget behind them).
• Content calendar, asset creation (or coordination with a videographer), captions, scheduling, posting, and community management (replying to comments and DMs).
Slow-burn audience building rather than instant ticket sales.
PR & press outreach
Getting reviewers, journalists, and listings sites to cover the show.
• Press list building
• Press release writing
• Invitations to opening night
• Listings management
Paid media
Buying ads on platforms where audiences actually spend their time.
Facebook, Instagram), TikTok, Google Search
• Set up ad accounts, build the targeting, produce ad creative variants, launch the campaigns, monitor performance daily, and shift spend toward what's working.
Email marketing
Building, sending and improving emails to the show's or company's mailing list.
• List segmentation (e.g. "past attendees of comedies")
• Email design
• Copywriting
• Scheduling
• Tracking opens and clicks and using what you learn to make the next email better.
Brand Video Coordination
Producing trailers, behind-the-scenes, social cuts, interview content.
how much does it cost?
At Flip It Around, we are passionate about empowering smaller theatre groups and independent venues across the UK. Our mission is to enhance ticket sales, increase audience reach, and elevate brand visibility.
With our tailored marketing strategies and competitive pricing, we ensure every performance gets the spotlight it deserves.
But how much does it all cost?
The problem is, the cost really depends on what you need support with which is why it is better to book an initial exploration call with us so we can understand what you are looking for.
But, as a guide, we have set up some package options so you can get an idea of prices. If these don't include everything you want, just send us a message!